We love the gaming industry. Few industries are as flexible and willing to try new ideas. At the same time, few industries are more adept at tracking their results and definitively determining which promotions work, and which don't. We like it when clients track our results. We give good ROI.
And, we understand the subtleties involved in marketing to Hotel guests vs. Casino guests.
Do these objectives sound familiar?
Room rates are important, but boosting occupancy by dropping rates should be a last resort. OTB has helped properties to increase occupancy levels by delivering compelling high-value products that are included as part of an overall package.
Many guests are willing to spend a little bit more to purchase a package that includes compelling value-added benefits.
By bundling a high-value travel award (e.g. a $100 discount on a return flight) into a compelling package, you may be able to get an additional $20 per night for the package. With an average stay of 2.5 nights x $20 per night you've picked up an incremental $50 in revenue and meaningfully boosted your ADR. The $100 Flight Reward you offered probably cost you about $10. That's a well-spent $10 investment.
Additionally, the flight savings incentive increases the likelihood of a future return visit by that guest.
We've helped clients increase new player signups and initial coin-in after signup by offering a $50 Flight Credit AFTER their first $50 in play.
We've created combinable Flight Credits that have been used in floor promotions as incentives to play longer or play at higher levels. One promotion offered $5 Flight Credits that could be combined up to a $100 savings on an airline ticket for each same suit blackjack. Players stayed at the tables longer.
We have a turnkey solution that's risk free to motivate guests to extend their stays during soft occupancy periods.
Plus, running a promotion that offers increasingly higher value rewards depending on the length of stay can be an effective strategy to motivate longer bookings.
Giving Meeting Planners tools to help them fill their groups helps them and it helps you. Early booking incentives are a powerful and easy way to solidify room blocks.
Meeting Planners always shop various properties for the best room rates... it's part of their job. If your property includes an incentive that offers a bold and compelling value-added reward that they can use to help them fill their groups it makes it hard to shop solely based on room rates.